Human benefits guidance • Administration from $12 per enrolled employee per month
The online benefits builder

Build better benefits.
Start with what
you spend today.

Choice Benefits helps employers establish the right medical contribution, see potential savings and decide how much to reinvest in dental, vision, life, disability, HSA funding and more.

Click. Confirm. Prepare notices. Invite employees.
Complementary to The ICHRA Shop Insurance Agency, home of independent consulting, market analysis and broker support.

Launch your CHOICE Plan with confidenceConfigure allowances, organize documents, establish secure funding and invite employees to shop.
Employer Document HubLaunch Your Benefits
Medical coverage where employees live

Recognizable carriers. Local plan choice.

Employees start with individual medical coverage, then add dental, vision, HSA and protection benefits that fit their needs.

Shop available benefits
Anthem
Anthem
Kaiser Permanente
Kaiser Permanente
UnitedHealthcare
UnitedHealthcare
Oscar Health
Oscar Health
Ambetter Health
Ambetter Health
Blue Cross and Blue Shield
Blue Cross Blue Shield

Carrier and plan availability varies by state, county, ZIP code, rating area, eligibility and effective date. Logos illustrate major carriers that may be available; they do not guarantee access in every market or imply sponsorship.

Nationwide employer supportEmployers can set up a CHOICE Arrangement and guide employees from shopping through enrollment.Start employer setup →Shop and enroll →
Choose your path

Employer setup or employee shopping.

HR

Start an Instant CHOICE Plan

Set employee, spouse and dependent allowances, define classes and geography, compare cost and prepare launch documents.

$12 per enrolled employee per month
plus the selected annual service fee.

Start employer setup
E

Shop your benefits

Use your employer's enrollment link and allowance to compare coverage, enroll and follow payment instructions.

Open the marketplace

Launch in three clear steps.

1

Set allowances

Choose employee, spouse and dependent contributions, classes and geography.

Configure the plan →
Easy for employers. Clear for employees.

One connected path from plan design to enrollment.

Model the employer contribution, prepare the plan, invite employees and give every person a straightforward shopping experience with live support when they need it.

Transparent employer pricing
$12 PEPM plus an annual service package.
Easy shopping and enrollment
One place to compare coverage, choose benefits and complete enrollment.
Real human support
Virtual 1:1, group and live enrollment help.